Interview Questions
Notable
Daily Content Creator for Journal App

What strategies do you use to engage a new audience on social media?
I engage a new audience by combining strong storytelling, trend‑aligned formats, and community‑driven interaction. I always start by identifying what the target audience finds relatable, funny, or emotionally relevant, then build content around those triggers so people feel instantly “seen.” I use fast, scroll‑stopping hooks in the first second, keep the pacing tight, and lean into formats that naturally drive shares and saves — like POVs, mini‑stories, quick tips, or humour tied to everyday struggles. I also tap into rising trends early, collaborate with niche creators to borrow their audience trust, and encourage participation through stitches, duets, and simple challenges. Throughout the process, I test multiple formats quickly, study retention and comment patterns, and double down on whatever sparks conversation. The goal isn’t just reach — it’s creating content that makes new viewers feel like they’ve found a brand or creator that “gets” them, which is what turns passive scrollers into an engaged community.
Notable
Daily Content Creator for Journal App

How would you approach creating viral growth videos?
I approach creating viral growth videos by combining strong hooks, fast storytelling, and trend‑aligned formats with a clear understanding of what triggers shares, saves, and watch time. I always start by identifying a relatable tension or emotion — something funny, dramatic, or “too real” — and build the hook around that so viewers stop scrolling in the first second. From there, I keep the pacing tight, use trending sounds or formats early while they’re still rising, and design each video with a specific viral trigger in mind, whether that’s humour, aesthetic satisfaction, emotional resonance, or controversy‑free debate. I also test multiple formats quickly, analyse which ones drive the highest retention and rewatch rate, and double down on those patterns. Most importantly, I create content that viewers want to share because it makes them laugh, feel seen, or express something they can’t put into words.
Dubai Delights Group
Social Media Manager (TikTok-First)

If you were managing our TikTok account, what type of content would you post in the first 30 days to drive views and engagement?
In the first 30 days, I’d focus on building a recognisable brand personality while testing formats that mix humour, emotional storytelling, and Dubai‑specific culture to drive fast engagement. I’d start with funny chocolate‑POV skits, Dubai‑related humour, and aesthetic chocolate‑making close‑ups to hook viewers instantly. Then I’d shift into emotional, story‑driven content like gifting moments, behind‑the‑scenes clips, and real customer reactions to build trust and save‑worthy value. Mid‑month, I’d lean into trend‑driven videos using popular sounds, expectation‑vs‑reality humour, and duets with Dubai food creators to tap into existing audiences. By week four, I’d focus on community and conversion through UGC challenges, limited‑edition teasers, and influencer taste‑tests. Throughout the month, every video would open with a strong funny or emotional hook, maintain a consistent posting rhythm, and double down on whatever formats perform best to keep views and engagement climbing.







