She/Her
Baylie
Based in Los Angeles, currently holding a Bachelor's in Communication and beginning a Public Relations Master's program this Fall.
About Me
Csu channel islands
Class of 2022
University of California
Class of 05/2022
Los Angeles, CA, USA
Skills
Interests
Interview Questions
Beri
Social Media & Influencer Manager (Female Skincare)
What kind of brands or content do you naturally gravitate toward on social?
As someone who currently runs social for a skincare & scalpcare brand, I naturally gravitate towards similar brands. I look for companies that keep it authentic and approachable. I love content that’s informative but still fun. I like a brand's content to be a mix of graphics, UGC, product shots, and fun trending content as well.
Beri
Social Media & Influencer Manager (Female Skincare)
What’s your process for gifting or seeding products to influencers and ensuring follow-through?
My process starts with researching influencers who truly fit the brand and audience. Then, I reach out with a personalized message explaining why the product is a good match for them. Once they agree, I coordinate timely shipping and provide all the details they need. After sending, I follow up to build a relationship and gently remind them to share, making sure everything stays on track without being pushy.
Beri
Social Media & Influencer Manager (Female Skincare)
How do you ensure that social media content aligns with brand voice and values?
When creating content, I always refer back to the company's brand guide which contains info on voice, color palette, fonts, and imagery. I value feedback from coworkers and management as well, to ensure I am aligning my content with the values & voice.