Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
Social Media Campaigns: College students are highly active on social media platforms, so I would allocate a significant portion of our resources towards creating compelling and shareable content on platforms like Instagram, TikTok, and Snapchat. This content could include eye-catching visuals of our products, user-generated content, and creative challenges or contests to encourage organic engagement and brand awareness.