I’m drawn to Rif Care because it stands for more than just products — it’s about education, sustainability, and breaking stigmas around period care. I admire brands that prioritize real impact and create safe, supportive spaces for people. Working for a company like Rif means contributing to a mission that empowers others and promotes open, honest conversations about health and wellness — something I’d be proud to be part of.

There are a few wellness brands I really admire for how they connect with their audience and create real value: Headspace – I love how they’ve made mindfulness approachable for everyone. Their visual design, calming tone, and practical tools make meditation feel unintimidating and accessible. The Bible Project – Their creative use of animation and storytelling to explain spiritual concepts is inspiring. It’s a great example of turning complex ideas into engaging, bite-sized content. Calm – Similar to Headspace, they do an amazing job of promoting mental wellness with simplicity. Their social content feels sincere and supportive, not salesy. SoulCycle – They’ve built a strong community around fitness and empowerment, which shows how physical and emotional wellness can go hand in hand. Each of these brands has a strong identity and communicates it consistently, which I think is essential in the wellness space — especially when speaking to people who are new to it.

While I haven’t officially managed a TikTok account for a brand yet, I have created personal content and studied trends closely. I understand what drives engagement on TikTok — authenticity, storytelling, and quick value delivery. If I were to create content for a Bible-related app, here are a few ideas I would bring to life: “1-Minute Wisdom” Series: Short, relatable videos that share a single Bible verse and explain it in modern, everyday language. “Did You Know?” Format: Fun facts or myths about the Bible, using visual effects and trending audio to catch attention. Storytime/Testimonial Clips: Sharing real stories of how people found peace, hope, or guidance through the Bible — using a first-person, vlog-style approach. I'm comfortable with video editing tools like CapCut and Canva, and I keep up with TikTok trends to ensure content feels fresh and relevant.