At the University of Miami, I’d build the campaign around places and traditions that students already connect with so it feels natural on campus. Spots like the U statue, Lakeside Patio, and the Richter Library are where people are always hanging out, so they’d be perfect for visibility and engagement. I’d also tie in bigger moments like game days or rat (sports bar) Thursdays since that’s when campus energy is the highest and people are constantly moving around or ordering food.

I would keep it natural but a but obvious enough to catch peoples eyes. For example, I'd post myself ordering snacks, drinks, cups, and decorations all on Uber Eats before a party, then show everything arriving. During the party I’d be like “we got all this on Uber Eats” and drop my code so people can try it themselves.

I am a part of Zeta Tau Alpha sorority, Skin-skin skincare club, Phi Delta Epsilon Fraternity, Club tennis, Club pickleball, and Presidents 100.