"Even though I’m not heavily involved in formal organizations, I have a wide social circle across different dorms and classes, and I’m active on campus social media communities. That means I can connect with a broad mix of students and create content that resonates with everyday student life."

"To create high-quality content with Vita Coco on my campus, I would highlight the brand as part of student lifestyle moments—like staying hydrated during exams, after workouts, or at campus events. I’d use TikTok and Instagram to make fun, relatable reels using trending sounds, for example a ‘finals week survival kit’ with Vita Coco. I’d also encourage user-generated content by starting a hydration challenge, where students share how they enjoy Vita Coco in daily life. This keeps the content authentic, engaging, and aligned with the fun, refreshing image of the brand.