TikTok is my preferred platform for product promotion because it’s where I feel the most confident expressing myself. I can be creative, show my personality, and integrate products into my daily life through GRWMs, routines, and trend-based videos. This helps the promotion feel authentic, which makes people more likely to trust my recommendations.

As a D2 cheerleader and student leader active across campus organizations, I’m surrounded by constant opportunities to integrate lifestyle content with retail products. I would create standout content by mixing storytelling (POV, scent personalities, GRWM, campus moments) with high-quality visuals and trend-aligned editing. My ambassador experience with brands like Legendary Foods and Proper Wild has taught me how to make sponsored content feel authentic — not promotional — which drives better engagement and makes viewers actually trust the recommendation.

To engage an audience to try Barebells, I would combine in-person sampling with targeted community outreach and social content. On campus, I’d set up taste-testing tables near high-traffic areas like the gym, dining hall, and popular study lounges to drive curiosity and first impressions. I’d also collaborate with student organizations, athletic teams, and Greek life to bring product directly to smaller, more engaged groups. Online, I’d create short, authentic content that highlights flavor, macros, and convenience — focusing on why Barebells stands out from typical protein snacks. This mix of real sampling + social proof is the most effective way to motivate students to try a product for the first time.