I ensure my content aligns with a brand’s identity by first fully understanding what the brand stands for and represents. From there, I make sure it’s something I genuinely connect with and can see myself naturally promoting. When I align with a brand in this way, the content feels more authentic and comes across more naturally to my audience. As a result, viewers are more likely to trust and believe the content because it doesn’t feel forced or overly scripted.

Honestly, I don’t really have a specific strategy for creating a good TikTok. I feel like when I try to plan out every detail of my content, it starts to take the fun out of it and can come across as too scripted. As a viewer, I often scroll right past TikToks that feel like obvious ads or are overly rehearsed. However, when content feels natural, fun, and genuine, I find myself much more engaged and likely to watch until the end. Because of that, my approach is to let loose, have fun, and create content that feels authentic to who I am. I believe that authenticity is what helps audiences connect with creators the most.

As a summer intern, I don’t always have time in the mornings to prepare meals. Instead, I find myself meal prepping on the weekends so I can stay on track during the week and avoid relying on junk food on busy weekdays.