I post a variety of college-lifestyle content. From diml vlogs, to must-try spots, outfit checks, and everything in between! I think that collection of styles would allow the Saint James brand to blend in naturally, instead of feeling like random ad posts.

I have prior (and current) experiences as a brand ambassador in the college realm and have done well with creating content and promoting those brands. Specifically for Saint James, I am a huge iced tea lover so would have no issue naturally promoting it!

This is more of an ongoing trend than a temporary/current one, but I find that day-in-my-life vlogs tend to perform very well in the college niche of TikTok! Currently, the editing style where a bunch of clips quickly go at the beginning, and then play in full is very popular. That, combined with aesthetic shots, bright color editing, and trending sounds makes for the perfect natural video.