Bailey
Hey! I’m a marketing major looking to promote brands that I love and use on a daily. I would love to be apart of an amazing community that supports and loves eachother!
Endorsements
UGC Creator
About Me
University of Louisiana at Lafayette
Class of 2028
Lafayette, LA, USA
Skills
Interests
My Clubs and Associations
Sigma Sigma Sigma
Chi Alpha
Interview Questions
Tory Johnson Productions
Social Content Creator
MUST BE FOLLOWING @TORYJOHNSON on instagram
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Tory Johnson Productions
Social Content Creator
Can you provide an example of a successful social media campaign you have created and managed?
I ran my sorority’s TikTok account and focused on making it fun and consistent. I came up with video ideas that matched trends but still showed our personality, like behind-the-scenes of events and day-in-the-life clips. I paid attention to what videos got the most views and engagement and adjusted our content based on that. Over time, we started getting a lot more likes, comments, and followers because the videos felt authentic and people enjoyed watching them.
Tory Johnson Productions
Social Content Creator
How do you plan to tailor content to different social media platforms based on their unique audiences?
I try to think about who’s actually using each platform and what they like. Like on Instagram, people are there for visuals, so I’d lean into good photos, reels, and short captions. TikTok’s more quick and fun, so I’d make things more casual and creative there. Facebook is more for community and updates, so I’d post things that start conversations or share info. And then LinkedIn is where I’d be more professional and share insights or company news. It’s usually the same idea or message, I just tweak how it’s delivered so it fits the vibe of the platform.