Yes!

An Area of Opportunity for Poundcake:

“Flavor Files” A Digital Series & Product Pairing Experience Concept: Create an interactive, editorial-style content series called “Flavor Files” a monthly drop that pairs each Poundcake shade (or flavor) with a mood, music playlist, beauty look, and storytelling moment. Think of it as a cross between a beauty zine, a mood board, and a mini docuseries. It’s visual, vibey, and driven by culture + emotion.

Each drop could include: A short film or IG/YouTube episode (2–3 min) that follows a real person (like an athlete, artist, or influencer) expressing what their "flavor" means to them. A custom makeup look using their Poundcake product Curated Spotify playlist Mini Q&A or poem about identity, confidence, and voice.

Why this works:

-It keeps Poundcake’s values of self-expression, storytelling, and representation front and center, It taps into digital-first beauty culture while still feeling intimate and community-driven

-It creates excitement and re-engagement around existing products building lifestyle meaning around each shade

-It positions Poundcake not just as a beauty brand, but as a cultural curator

And as someone who lives between track meets, beauty sets, and social media, I’d love to help bring this to life both in front of and behind the camera.

For a wellness brand like OWL Venice, I’d approach research and outreach with a focus on authenticity, alignment, and community. First, I’d dive into understanding the brand’s core values, target audience, and product benefits. From there, I’d identify potential partners whether influencers, studios, or wellness spaces whose audiences overlap and whose values genuinely align with OWL’s mission. I’d use tools like Instagram, TikTok, and LinkedIn to find creators and wellness leaders who already promote mindful living, gut health, or holistic beauty. I’d look for those who prioritize intentionality and education in their content people who aren’t just chasing trends, but truly resonate with wellness culture. Once identified, I’d reach out with a personalized message that shows I’ve done my homework highlighting specific reasons why a partnership makes sense and offering creative collaboration ideas that go beyond a typical post. Whether it's a co-hosted event, a content series, or a challenge around OWL’s reset cleanse, my goal would be to build real, mutually beneficial relationships that elevate the brand and build long-term community trust.