https://connect.cohley.com/public/profile/bailey-lear/

For health-conscious consumers, the most effective content feels real, not overly polished or preachy. I’ve found that people connect best with storytelling that blends education, authenticity, and aesthetic appeal. Things like day-in-the-life videos, ingredient deep dives, or quick “why it works” breakdowns do really well when they feel like genuine recommendations, not ads. I also love using quick, snackable visuals, think before-and-afters, recipe or routine swaps, or “did-you-know” moments that make wellness feel easy and rewarding. Health content should feel empowering and fun, something that inspires people to take small steps toward feeling better, not just another reminder of what they “should” do.

I’m a great fit for Seed because I blend creativity with credibility, I love taking complex, science-backed products and turning them into content that feels approachable, aesthetic, and real. As a professional track and field athlete, I have a deep appreciation for how gut health, recovery, and overall wellness impact performance, so creating content around that comes from genuine experience. With my background in digital media and experience producing wellness-focused campaigns, I know how to educate while keeping things visually clean and engaging. I connect with Seed’s focus on transparency, sustainability, and science-driven wellness, and I bring a storytelling style that makes that mission feel modern, relatable, and authentic.