Interview Questions
Beri
Social Media & Influencer Manager (Female Skincare)

What kind of brands or content do you naturally gravitate toward on social?
I naturally gravitate toward brands that feel authentic and have a strong aesthetic especially in beauty, skincare, and lifestyle. I love content that’s clean, fun, and informative, but still feels personal and not overly polished. I’m also really into brands that engage with their community.
Beri
Social Media & Influencer Manager (Female Skincare)

What’s your process for gifting or seeding products to influencers and ensuring follow-through?
I usually start by finding influencers who really match the brand’s vibe and have an engaged audience. Once they’re confirmed, I make sure they get all the info they need with the package like what the product is, how to use it, and any key messaging. I’ll follow up after they receive it just to check in, answer questions, and gently remind them about posting if needed.
Beri
Social Media & Influencer Manager (Female Skincare)

How do you ensure that social media content aligns with brand voice and values?
I make sure I really understand the brand first, its tone, mission, and who it’s speaking to. Once I have that down, I keep everything consistent by making sure the visuals, captions, and overall messaging all reflect that same vibe. I also double check content against brand guidelines and ask myself, “Would this feel natural coming from this brand?” before posting.