I create TikTok content that feels real, aesthetic, and rooted in my everyday college routine. Two evergreen ways I’d showcase a skincare product are through quick GRWMs — where I highlight the product as the step that actually wakes up my skin before class — and through honest before-and-after moments paired with a mini story about how it fits into my real routine. Both formats build trust, keep viewers watching, and match my “college bestie” style. For holiday content, I’d lean into moments every student relates to: a finals week skin reset where I show how the product helps me look refreshed in minutes, and a dorm-to-holiday-party transformation starting with skincare. These videos are seasonal, cozy, and fun while still feeling authentic — the kind of content that performs well because it blends beauty, student life, and storytelling in a way that doesn’t feel like an ad.

I make TikTok content almost every day, mostly around college life, beauty, and little routines that make life easier. I’ve learned how to grab attention in the first few seconds, keep things quick and aesthetic, and tell a story that feels real instead of like an ad.

Yes