I’d create short, raw, lifestyle, driven clips that show how Sober City fits into everyday moments like morning routines, wellness habits, and social resets, without forcing the message. The goal would be to make sobriety-curious living feel fun, relatable, and community-focused while actively engaging with others through comments and shared experiences.

Coming from an international background, especially growing up in Nigeria, I naturally think about community on a global level. I understand that people connect differently depending on culture, language, and shared experiences, so I’d approach each pillar region with cultural awareness first, not a one-size-fits-all strategy. I’d work with local ambassadors and creators in each region to shape content, events, and conversations that feel authentic locally, while still connecting everyone through shared global themes and storytelling. That balance between local identity and global connection is what helps communities grow and sustain mass.

I’ve traveled a lot this year to places like NYC, Chicago, DC, Houston (twice), Puerto Rico, and Nigeria, both solo and with others, which has shown me how important connection is when you’re in a new place. I’d use that experience to build features like location-based groups, interest tags, and shared itineraries so women can easily find others nearby with similar plans or vibes. Creating community spaces for tips, meet-ups, and safety check-ins would help make travel feel more supportive and less isolating.