To grow Companion Candles on Instagram, focus on community engagement and interactive content. Encourage customers to share photos and videos of your candles in their homes, especially with their pets, and repost user-generated content (UGC) to build trust and authenticity. Collaborating with pet influencers can also help expand your reach, as their followers are likely to be interested in pet-safe home products. Additionally, leveraging Instagram Shopping by tagging products in posts and stories can make purchasing seamless, driving more sales directly from the platform.

Another effective strategy is to host giveaways and contests that encourage engagement, such as asking followers to share pet stories or tag friends. Educational content about the benefits of pet-safe candles compared to traditional ones can also position your brand as a trusted authority. Posting consistently during peak engagement times, actively responding to comments, and interacting with other pet-related accounts will further strengthen your Instagram presence. With a mix of engaging content, influencer partnerships, and strategic marketing, Companion Candles can effectively grow its audience and increase brand awareness

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To grow Companion Candles on TikTok, focus on engaging content and community building. Leverage user-generated content (UGC) by encouraging customers to share videos featuring your candles in their homes, highlighting the cozy atmosphere they create. Reposting these videos not only serves as authentic testimonials but also builds a sense of community around your brand. Additionally, collaborating with pet influencers can help tap into a larger audience of pet owners who are actively looking for pet-safe home products.

Another effective strategy is to utilize TikTok Live and trending challenges. Hosting live shopping events allows you to showcase your candles in real-time, answer questions, and offer exclusive discounts, driving direct engagement and sales. Posting behind-the-scenes content of your candle-making process can also add transparency and authenticity, making customers feel more connected to your brand. Finally, consider investing in TikTok ads to target specific demographics, cross-promote your TikTok content on other social platforms, and optimize your posting schedule to reach users when they are most active. With a mix of creativity, community engagement, and smart marketing, Companion Candles can establish a strong presence on TikTok and drive both brand awareness and sales

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