At first, I was hesitant about posting online I worried about being misjudged and felt anxious after creating content, sometimes taking days to actually post. But over time, working with the communication department at my NGO helped me gain confidence. Now, I’ve grown into someone who enjoys creating engaging videos, experimenting with different content styles, and building an authentic online presence. I’ve also rebranded myself across LinkedIn, Instagram, and TikTok, finding my own unique voice. This growth has made me comfortable both behind and in front of the camera, and I’m always excited to bring fresh, engaging content to life.

One of the social video projects I’m most proud of was for my NGO, where I manage content creation alongside our communication department. At the time, I was juggling multiple responsibilities a tight deadline, family matters, and midterm exams yet I still pushed through to complete a video in just one hour. Given our recent inactivity on social media, I wasn’t expecting much engagement, but to my surprise, the video reached 1,500 views within five days. This experience reinforced the power of authentic, well timed content and audience connection, even when resources are limited. It also taught me the importance of consistency and resilience in content creation sometimes, even when you don’t expect it, the right message at the right time can spark engagement. At Lemon Perfect, I would bring this same dedication, adaptability, and creative problem solving to producing impactful TikTok videos that resonate with audiences.

Staying updated with the latest social media trends is essential for creating engaging and high performing content. I do this by actively using TikTok, Instagram, and X, where I analyze viral challenges, trending audio, and algorithm updates to understand what resonates with audiences. In my role as a Content Creator & Project Coordinator at Mwanga wa Kesho Initiative, I integrated TikTok and Instagram into content strategies, which resulted in a 100% increase in audience engagement over six months. I consistently experimented with new formats, including short-form videos, interactive Q&A sessions, and influencer collaborations to drive engagement. Beyond personal experience, I stay informed by following marketing thought leaders and newsletters such as Social Media Today, Later Blog, and HubSpot. Additionally, I use AI-powered analytics tools and project management platforms like Canva, Trello, and Notion to monitor content performance and optimize strategy in real time. My adaptability and hands on experience in digital marketing, community engagement, and influencer partnerships make me well equipped to contribute effectively to Lemon Perfect’s social media growth.