I regularly attend campus events through friends who are involved in different student organizations, so I’m always aware of what’s happening and where students gather. Being part of those social circles has helped me connect with a lot of people on campus and understand what kinds of events students are excited about.

I would promote the new blow dry promotion by creating fun and relatable content on my social media like ‘get ready with me’ videos, before and after transformations, and quick clips of the blowouts. I’d also share the promotion through Instagram stories, campus group chats, and word of mouth so students know it’s an easy way to treat themselves before events, nights out, or special occasions. Making it feel like a quick, affordable glow up would get people excited to try it.

I’d focus on making Saint James part of everyday campus life by sharing it on my social media, bringing it to student events, and creating fun moments around the brand. Through pop ups, collaborations with student groups, and casual word of mouth, I’d help more students try it and associate it with good times on campus.