I’m actively involved in the National Society of Black Engineers (NSBE), where I’ve helped with outreach, event coordination, and connecting students to opportunities. I’m also involved in HerScript, which focuses on supporting and empowering women in tech through events and community building. Through these organizations, I’ve built strong campus connections and understand how to effectively engage students both in-person and online, which would help me promote Uber Eats successfully.

I’d promote the late-night Uber Eats discount by meeting students where the demand already exists—late-night study sessions, dorms, and social spaces. I’d start by creating short, relatable content (TikToks/Reels) showing real scenarios like ‘it’s 1AM, you’re studying and starving’ and then highlighting how easy it is to order using Uber Eats with the discount. On campus, I’d do quick pop-ups near the library or dorm areas at night, handing out flyers or cards with the promo code and a QR code to order instantly. I’d also tap into GroupMe’s, student org chats, and campus influencers to spread the word quickly. To build urgency, I’d emphasize that it’s a limited-time deal and use live posts/stories showing real orders arriving. The goal is to make it feel convenient, relatable, and like a must-use deal during late-night cravings.

I’d love to see Saint James Iced Tea sold at places students already frequent daily, like H-E-B, Sprouts Farmers Market, and Target for easy grab-and-go access. On campus, it would be perfect in dining halls, student union cafes, and vending machines. I’d also target local coffee shops and smoothie spots where students study and hang out, as well as gyms and wellness-focused stores since the brand aligns with a healthier lifestyle. The goal is to place the product in high-traffic, lifestyle-driven locations where it naturally fits into students’ routines.