I’d make it feel like a real campus “find,” not a forced promo. I’d start with a small sampling setup in a high-traffic spot (between classes / outside the student center) and do a quick “try it + vote” moment. Like a little board where people can put a sticker for their favorite flavor and write what vibe it gives them (study drink / gym drink / brunch drink). I’d also do a “study break cart” near the library during peak hours because that’s when people actually want something refreshing. Then I’d plug into stuff that’s already happening club meetings, tabling days, campus events so Saint James is there too.

I’d treat Amazon as the “easy restock” option and stores as the “grab it today” option. After sampling, I’d post quick reminders like “if you liked it today, my link is in bio.” For local stores, I’d make short videos showing where it’s available near campus and do casual “come with me to pick it up” content. I’d also do a simple incentive: if someone screenshots their order confirmation or receipt, they’re entered into a small giveaway.

I’d make it consistent. Same spots, same times, so people start expecting it. I’d keep showing it in real life (events, org meetings, study breaks) and online (not just ads actual routines). I’d also pay attention to what people are saying: what flavors they like, what they want, where they shop, and adjust based on that.