High-quality posts, especially Reels and carousels, tend to perform best because they capture attention and are prioritized by Instagram’s algorithm. Consistency also matters — posting several times a week signals reliability and keeps the audience engaged. Hashtags, keywords, and alt-text should be used strategically to make content discoverable beyond existing followers Equally important is engagement. Responding to comments and messages, using interactive tools like polls in Stories, and engaging with similar accounts creates visibility and fosters community. Collaborations with other creators or brands and encouraging user-generated content can also expand reach.

One campaign I analyzed that stood out was Nike’s ‘You Can’t Stop Us’ campaign. What made it so successful was the way it combined powerful storytelling with visually compelling content. Nike used a split-screen video showing athletes from different sports seamlessly connected through movement, which highlighted inclusivity, resilience, and community.

I stay updated on digital marketing trends by following industry-leading blogs like HubSpot, Search Engine Journal, and Social Media Examiner. I also subscribe to leading newsletters such as Google Marketing Platform updates and attend webinars from platforms like Meta and LinkedIn.