A

He/Him

Ayush

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I am a creative college student passionate about digital storytelling and social media trends. I love creating engaging content and helping brands connect with the Gen Z audience."

I am a creative college student passionate about digital storytelling and social media trends. I love creating engaging content and helping brands connect with the Gen Z audience."

About Me

Jodhpur, Rajasthan, India

Interests

Social media

Brands I Follow

Media Mister
ByteWave
Hyde’s Hail Mary
Relay
Dragonwing
NovaTutor.AI
+2

Interview Questions

Dirty Pop

Social Media Manager for Dirty Pop Protein Soda

Dirty Pop Profile Image

what are some great ideas to hook social media users into watching our content? how do we tell the story better?

To hook users, I use a 'Problem/Solution' or a 'Curiosity' hook in the first 2 seconds. For example: 'The one thing that saved my busy school day...' or 'Stop doing X if you want Y.' To tell the story better, I follow the 'Show, Don't Tell' rule. Instead of just talking, I use quick cuts, b-roll, and text overlays to keep the visual energy high. I also make sure the story has a clear beginning, middle (the struggle), and end (the result), making it feel like a personal journey that the audience can relate to."

Dirty Pop

Social Media Manager for Dirty Pop Protein Soda

Dirty Pop Profile Image

What social media metric do you prioritize and why? how do you get protein soda to go viral?

"I would make Protein Soda go viral by creating a 'Relatable Lifestyle' hook. Instead of just showing the drink, I’d film a high-energy transition video: starting with me looking exhausted during a long day of managing my school, and then 'transforming' into a focused, energized version after a sip of Protein Soda. I’d use a trending audio and a caption like: 'The productivity hack I wish I knew sooner 🔋🥤'. This positions the product as a trendy, healthy alternative to sugary energy drinks, making it a must-have for the Gen Z audience."

Dirty Pop

Social Media Manager for Dirty Pop Protein Soda

Dirty Pop Profile Image

How would you engage Gen Z users on social media?

"I engage people by starting with a strong 'hook' in the first 3 seconds of a video. My strategy is to keep content authentic and relatable, using storytelling to connect with the audience's needs. I also use interactive features like polls, Q&As, and clear 'Calls to Action' (CTAs) to encourage comments and shares, ensuring the brand feels like a natural part of a conversation."

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