When I drink a new drink, I notice a few things in particular. First, I look at the appearance—is it newly attractive? Second, I notice the aroma and decide if it's strong and authentic, a bad aroma can be distasteful. Taste is most important—is it well-balanced, fake, too sweet? Lastly, I notice the mouthfeel (smooth, heavy, watery?) and the aftertaste—does it linger pleasantly or leave an unnatural residue? I look at the ingredients for freshness, check its packaging and price. Finally, it comes down to the overall experience.