She/Her
Ayovi
Rising Sophomore Fashion Merchandising Major
About Me
Lasell university
Class of 2027
Boston, MA, USA
Interests
Interview Questions
Swypes
Experienced Facebook Ads Media Buyer
How do you evaluate the effectiveness of different ad formats (e.G., images, videos, carousels) and ad placements on Facebook to optimize campaign performance?
I determine key performance indicators (KPIs) that align with these goals, such as click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
Swypes
Experienced Facebook Ads Media Buyer
Can you provide examples of successful Facebook ad campaigns that you've managed in the past? Please include average ROAS achieved.
No Experience
Swypes
Experienced Facebook Ads Media Buyer
How do you approach targeting specific audiences with Facebook ads?
I start with basic demographics such as age, gender, location, and language. Knowing these details helps in creating more tailored ads. Then I develop detailed customer personas based on existing customer data and market research,.