One idea is the “Men’s Bathroom Shelf Check” Trend, which taps into the popular “shelfie” or “what’s in my bag” style content. The concept is to show a cluttered, random mix of products on a bathroom shelf and then transition into a clean, minimal lineup of Huron’s essentials. Concept: Adapt the trending shelf-check format to highlight how Huron simplifies and elevates a men’s routine. Execution: Use quick cuts with a trending transition audio, paired with overlay text like “Simplify your shelf, upgrade your routine.” Outcome: Positions Huron as the go-to brand for effortless performance, while leaning into a trending aesthetic that resonates with TikTok and Instagram audiences.

One successful campaign I ran was for Yale Admissions’ social media over the summer, where our goal was to keep the account active during a quieter season and boost reach to prospective applicants. To do this, I pitched and executed a content idea based on a trending TikTok format called “propaganda I am not falling for.” I adapted the trend to admissions by debunking common college application myths, aligning both with our audience’s interests and the platform’s culture. The campaign outputs included: Video content that paired the trending audio with myth-busting captions Use of strategic hashtags and timing to maximize visibility on the algorithm Cross-promotion across Instagram Reels and TikTok to reach broader audiences The outcomes were strong: The video alone reached over 150,000 viewers and received 20,000+ likes, making it one of the highest-performing posts of the summer. We saw a measurable increase in followers during this period and higher engagement from prospective students who interacted with the content in comments and shares. Importantly, the campaign kept the page relevant and active during the summer lull while reinforcing Yale’s admissions brand as approachable and myth-busting.

I spend a lot of time researching recent trends by utilizing the "Creative Center" on TikTok where they publish trending songs, hashtags, and creators by region. I also follow trend spotter accounts which give me access to up and coming trends to give me a head start on aligning trends with brand strategy

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