I think brand-building content focuses on creating trust, awareness, and emotional connection with the audience, while purchase-driven content is more focused on converting that audience into customers. Brand content usually includes educational posts, lifestyle content, or storytelling that shows the brand’s values and benefits without pushing a sale. On the other hand, purchase-driven content highlights product benefits, results, offers, or clear calls to action. A good social media strategy balances both—building trust first and then guiding the audience toward making a purchase.

If I had to create one piece of content for Sousa this week, I would make a short-form video showing a simple daily supplement routine using Sousa products. The video would highlight the benefits, how easy it is to include the supplements in everyday life, and a quick tip related to health or nutrition. I’d choose this format because short-form videos tend to get the highest reach and engagement on platforms like Instagram and TikTok, while also educating the audience and building trust in the brand.

I would increase engagement for a new supplement brand by creating educational and relatable content that builds trust. I’d focus on short-form videos, informative posts about supplement benefits, customer testimonials, and interactive content like polls and Q&As. I’d also collaborate with micro-influencers and encourage user-generated content to build a strong and engaged community around the brand.