One wellness and beauty brand that has an exceptional social media presence is Glossier. What sets them apart is their emphasis on user-generated content and community engagement. Glossier actively encourages customers to share their experiences with their products, which creates a sense of authenticity and trust among their followers. They also have a visually appealing and cohesive aesthetic across their platforms, making their content highly engaging and shareable. Additionally, Glossier utilizes social media as a platform for customer feedback and interaction, constantly adapting and improving their products based on customer input.