To engage an audience to try Barebells products, I would focus on creating experiences that feel authentic, energetic, and seamlessly integrated into everyday campus life. College students are more likely to try a new product when it fits naturally into their routines, so my approach would be centered on meeting people where they already are, physically, socially, and digitally. Social media would play a major role in engaging a wider audience. I would create relatable, short-form content such as first-bite reactions, flavor rankings, workout-to-snack routines, and “day-in-the-life” videos that naturally feature Barebells. Peer-driven content builds trust, especially when it feels genuine and unscripted. Encouraging students to tag Barebells or participate in flavor polls and giveaways would further increase visibility and interaction across platforms.

As an athlete managing a busy schedule with classes and practices, I am always on the hunt for ways to get in more protein on the go. Since trying Barebells, I have absolutely loved every one I have tried and want to share that with those around me. Additionally, I believe I can make an impact with Barebells within my campus and beyond, as I have strong campus involvement as an athlete and am working on growing my content creation.