1. Start the video with "Things that feel illegal to know" and continue "That I can have 1 step routine with the vitamin C balm for when I am in a rush".

2. Follow a trend like: The “Don’t buy this unless…” and then reveal a surprising benefit or transformation using Natics products.

3. Turn real customer experiences into short, cinematic stories. Highlight how Natics products fit into everyday life—whether it’s a glow-up moment, a self-care ritual, or a confidence boost.

Yes I am interested for long term content creation with you as I personally love the brand idea. However, for long term work I would love a sample of all of your products shipped to me as I live overseas. This is only to get a hands on feeling of the product, how it feeling on the skin, its longevity and other things. This is only so I can get a better understanding of the product and it is totally up to you.

Poundcake could launch an AI tool or a simple filter that lets customers virtually try on and layer different products—lipsticks, lip liners, and lip oils—to create their perfect custom shade. This feature helps people who struggle with indecisiveness by allowing them to experiment, compare, and save looks without the pressure of in-store shopping. It also encourages multi-product purchases, since customers could use several items (e.g., liner + lipstick + oil) to create their unique blend. Sharing these “shade recipes” on social media could build community engagement and highlight Poundcake’s commitment to individuality and inclusivity.

Note: I checked the website and there were only 3 products listed, However I found out that you have more products by going through your Instagram.