Content that shows the app solving a real moment people recognize. Not a walkthrough of features, but something where you watch it and think 'oh I need that.' Short and specific tends to outperform anything that feels like a tutorial. Social proof helps too, like seeing a real person's reaction rather than a produced demo.

Content that feels like a real recommendation from a friend rather than an ad. Short videos or posts where I'm just genuinely reacting to something, talking through why I like it, or showing it in context. I'm drawn to making things that feel specific and personal rather than polished and generic, because that's what I actually stop scrolling for myself.

I usually start with the why, what makes it worth caring about, before getting into the details. If I can share a specific moment or example that made it click for me, that tends to work better than just listing reasons. I also try to keep it short enough that the other person gets curious and asks questions, rather than feeling like they've already heard everything. I match how I share it to who I'm talking to, whether that's a quick message, showing something in person, or just bringing it up in conversation.