For this kind of role, I’d point to a recent automation I did for an wellness brand where I built an end-to-end automated onboarding email flow: a Next.js server route listened for the first successful Supabase auth sign-in, checked the user’s profile state, and then sent a branded welcome email through Mailtrap only once before updating the profile flag. That same pattern can map cleanly to trigger off customer lifecycle events in Shopify or your CRM, send personalized email/DM content through a transactional provider, and keep the campaign state in the database so engagement is optimized and duplicate messages are avoided.

I am looking into different tools. HubSpot has a decent amount of support. I am checking out Klaviyo. Mailchimp historically is also a solid choice.

I would look into metrics to see where conversion and retention might be dropping off. Likely there are friction points that make the customer journey less smooth.