Yes

I hook viewers in the first three seconds by immediately showing the product in a real retail moment, like grabbing it off the shelf or putting it into a cart, so they instantly recognize the product and setting. I’ll often pair that with a bold, attention grabbing statement, like calling out a healthier swap or surprising benefit, to stop the scroll and make people curious enough to keep watching.

I would create high quality, on brand UGC built for reuse across paid, organic, shopper, and retail channels. The content would clearly show SkinnyDipped available at the specific retailer through in store visuals, verbal callouts, and on screen text. I would focus on easy in store findability by showing the aisle, shelf placement, and surrounding context, paired with real reactions and everyday moments to build excitement around the product.