I’d create an “Ultimate Girls Night Picnic” TikTok, starting with a hook like “POV: you just found the perfect girls night drink” with quick aesthetic clips of pouring Woody’s and laughing with friends. The video would show us getting ready, setting up a cute picnic on campus at sunset, and enjoying the drink together with candid, fun moments. The focus would be on the vibe and making it feel like a relatable, aesthetic night people would want to recreate with their own friends.

I have experience both organizing large-scale events and working closely with student organizations. I helped plan and run “Big Man on Campus,” a large fundraising show for Zeta Tau Alpha, where I coordinated logistics, promotion, and participant involvement to drive attendance and engagement. It gave me hands-on experience managing an event from start to finish while supporting a meaningful cause.I’m also a Hokie Ambassador, where I represent Virginia Tech and regularly engage with prospective students and families. This role has strengthened my communication skills and my ability to connect with diverse groups, which translates well into building community and creating engaging, people-focused experiences.

I’d create hype through interactive, high-energy content and in-person engagement. For example, I’d do a “RYSE Energy Challenge” on campus—handing out samples, filming quick reactions, and having students vote on their favorite flavor. I’d also post TikToks like “day in my life powered by RYSE” and gym/study routines featuring the product, while encouraging others to join in and tag me. Combining real campus interaction with social content would help build buzz both online and in person.