A greater-focused organization Groovy should partner with on campus is Tarleton Serves. While it's primarily known for service and leadership, the organization is highly visible, well-connected, and made up of students who are active across campus and social media. Members are often involved in multiple organizations, which gives them natural influence without feeling like traditional "influencers."

I would post a relatable student point of view one day because Monday stress is universal and point of view content performs well and makes Groovy feel like part of a stunt routine.

I would post a behind the scenes of all the action happening behind Groovy so that the videos build trust and craving without selling.

I would post a "Campus Inside Joke" because inside jokes make students feel included and encourage shares; like a trend.

I then would post a trend and Groovy twist because trends boost reach while keeping the brand fun and relatable.

I would also post a group energy that shows Groovy as a social, not just coffee, which creates FOMO.

I would post a student feature, a quick clip of 2-3 students answering a question. This would build the contents authenticity and encourage comments.

Then I would post a calm vibe: study, laptop, groovy coffee. This lifestyle content connects Groovy to productivity and self-care without hard selling.

• tie groovy to student routines

• be present without being loud

• ambassador without calling it an ambassador