To increase engagement, I’d use a mix of content strategy, trend awareness, and community interaction. First, I’d post consistently with a mix of formats—like trending sounds, educational clips, behind-the-scenes moments, and challenges—tailored to our target audience. I’d keep up with TikTok trends and adapt them creatively to fit the brand’s voice. Engaging directly with followers is also key: replying to comments, using interactive features like polls or Q&As, and even stitching or duetting follower content when appropriate. Lastly, I’d track analytics to see what works best and refine the strategy accordingly. Engagement is all about being timely, authentic, and responsive.

I believe it’s important to approach negative comments with a level head and a strategic mindset. First, I’d assess the nature of the comment — whether it’s constructive criticism, a misunderstanding, or simply trolling. If the comment offers helpful feedback, I’d acknowledge it respectfully and use it as an opportunity to improve or clarify our message. If it’s a misunderstanding, I’d respond with kindness and provide accurate information. And for comments that are clearly offensive or meant to provoke, I’d follow the platform’s moderation guidelines — hiding or reporting them as necessary, while protecting the brand’s integrity. The goal is always to maintain a positive, respectful online environment while showing that we’re listening and open to growth.