To make Saint James Tea a recognizable and loved brand on campus, I’d focus on creating a vibe around it, not just promoting a drink, but a lifestyle. I’d incorporate Saint James into events people already love, like tailgates, study sessions, sisterhood hangouts, and philanthropy days. I'd organize fun giveaways, collab with other orgs, and use social media to post authentic, aesthetic content of students enjoying it around campus especially at iconic spots like the terrace or by the lake. The goal is to make Saint James feel like a natural part of everyday life here refreshing, chill, and always present when good memories are being made.

I’d use my social media to show just how refreshing Saint James is during a Madison summer whether we’re hanging by the lake, chilling at the pool, or soaking up the sun at a rooftop. I’d post aesthetic, laid back content of my friends and me sipping Saint James in our favorite spots, tagging the brand and linking directly to Amazon for easy access. I’d also shout out local stores where you can grab it last minute before a beach day or picnic, making it super convenient. With the right mix of lifestyle content, real moments, and direct links, I’d make Saint James the go-to summer drink on and off campus.

As a proud member of Kappa Kappa Gamma, I’d creatively introduce Saint James to my campus community by integrating it into the heart of Greek life and beyond. I'd start by sharing it with my sisters and inviting other sorority and fraternity chapters to experience Saint James through our sisterhood events, philanthropy initiatives, and social gatherings. These settings offer the perfect opportunity to showcase the brand in a fun, authentic way—whether it’s through themed events, giveaways, or collabs that align with our values. By weaving Saint James into the traditions and energy of our community, I can help create a natural and lasting presence on campus.