Avery Profile Image

She/Her

Avery

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I am a aspiring public relations professional currently studying at Michigan State University. I love working with people and being creative.

I am a aspiring public relations professional currently studying at Michigan State University. I love working with people and being creative.

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Recently Active

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Campus professional

About Me

Michigan State University

Class of 2028

Detroit, MI, USA

Skills

Social media
Writing
Collaboration

Interests

Social media
Pop Culture
Business

My Clubs and Associations

Public Relations Student Society of America

Member

Michigan State Wellness Society

Member

Delta Gamma

Member/PR commitee

Brands I Follow

Odele Beauty
Tita
GOOD GOOD
PopSips
– Morning Made
Pacifica Beauty
+3

My Portfolio

Interview Questions

– Morning Made

Short-Form Video Content At Home Cafe

– Morning Made Profile Image

Do you have a clean kitchen aesthetic that you can make an aesthetic at-home matcha?

Yes, my kitchen is always clean and has bright lighting and cabinets that would pair perfectly with this type of content.

– Morning Made

Short-Form Video Content At Home Cafe

– Morning Made Profile Image

How do you tailor content to perform well on paid social channels?

The number one element that I implement so that content performs well is short/attention-grabbing moments at the beginning of the video content. This immediately attracts audiences and keeps them interested in the content's message. For example, for a video about matcha, I would start with bright colors to highlight the unique green color of the drink, paired with a trendy saying or quote on TikTok at the moment. Therefore, it keeps users engaged because they have been viewing similar content and because the vibrant aesthetic is attractive. I would also use a specific and trendy call to action that would get users talking in the comments and overall increase the piece's algorithm.

– Morning Made

Short-Form Video Content At Home Cafe

– Morning Made Profile Image

How will you ensure you follow a brief and complete filming checklist?

Before beginning the video content, I will highlight the elements that must be highlighted in the video. For example, the message, style/aesthetic of TikTok, and the target audience. Next, I will create a "schedule" of sorts for the video. For example, the intro hook, main message parts, and memorable call to action. After creating the content and following the steps I have put in place, I will review it to ensure each key aspect was covered. Upon review, I will continue editing and creating unique moments to make the piece stand out to audiences.

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