As a previous production intern, I had the role of managing multiple clients at once and developing campaigns that successfully highlighted their identity and deliverables. I then presented these, creating and finding in front of meetings. It's important to know that the brand's needs are priority, and representing their experience and branding currently and positively is crucial.

I would focus on authentic and personable communication experiences. First impressions matter, so always beginning a conversation with a compliment or a smile can take a brand's identity further than just a logo. I’d also create opportunities for engagement beyond the conversation, like encouraging attendees to try a flavor and let me know what their favorite flavor was, or asking how they drink Koia in their daily life. Ultimately, my goal would be to make people feel seen, included, and excited, so they don’t just remember the product, they remember how it made them feel.

As someone who prioritizes a low-toxins environment in my own life, I love finding new beauty brands that highlight how wellness and elevated beauty can connect. I like to create lifestyle content and would add Esker Beauty into a video highlighting my skincare routine, or a video showcasing relaxing and quality skincare that works.