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I stay updated on Instagram and TikTok trends by being very active on both platforms and intentionally paying attention to what is gaining traction. I spend time on my For You page and Reels feed daily, noting trending sounds, formats, and recurring content styles. I also look at how different creators and brands are adapting the same trend in unique ways.In addition, I follow creators and accounts that focus on social media trends and marketing, and I pay attention to what is performing well across multiple pages, not just one. Saving videos, engaging with content, and testing trends myself helps me understand what feels authentic and what actually works.

What attracts me to influencer and social media marketing is the ability to tell a story and build genuine connection in a way that feels natural, creative, and relatable. I like how it blends strategy with creativity, especially when content does not feel like a traditional ad but still makes people curious and excited about a brand. Influencer marketing in particular stands out to me because people trust people, and I enjoy helping brands connect with audiences through creators who already have that trust. I am also drawn to how fast-paced and trend-driven social media is. I enjoy keeping up with TikTok and Instagram trends, brainstorming content ideas, and thinking about how a brand can show up in a way that feels current and authentic. The mix of creativity, organization, and relationship-building involved in influencer and social media marketing is what makes it exciting for me.