I create content daily. I post every day across Instagram, TikTok, and Pinterest and am very used to producing consistent content at a high volume. I currently average 750k+ engagements on Instagram, around 90k monthly views on TikTok, and 200k+ monthly engagements on Pinterest. My content centers around lifestyle, hosting, food, and travel, and I naturally integrate products in a way that feels organic and aesthetic. For Pour Tous, I’d focus on playful, colorful content that highlights the packaging and benefits in everyday, real-life moments.

Yes, I do. I studied graphic design through university coursework and use it regularly in my day-to-day work. I design graphics for my own social channels as well as for freelance clients, including social posts, story assets, campaign visuals, and branded content. I’m comfortable creating visually cohesive content that aligns with a brand’s identity while still feeling fun, modern, and scroll-stopping — especially important for skincare and lifestyle brands targeting younger audiences.

TikTok and Instagram are the most effective platforms for me. TikTok is unmatched for discovery and reach, especially for Gen Z and Gen A audiences who want content that feels real, fast, and personality-driven. Instagram works well for building longer-term community and visual identity through Reels, Stories, and feed content. I’m currently growing my own lifestyle account, @avalon.avenue, and consistently see strong engagement across both platforms. Reels in particular allow me to reach a niche audience through storytelling and aesthetic visuals, while TikTok helps push content further through trends and authentic, less polished formats. Together, they’re the strongest combination for brand awareness and connection.