What attracts me to digital marketing is the balance between creativity and measurable impact. Unlike traditional marketing, every decision, whether it’s a hook, caption, or posting time, has a direct and visible response from the audience, which allows ideas to be tested, refined, and scaled quickly.

I’m especially drawn to the way digital marketing shapes brand perception in real time. For a product like Dubai-inspired chocolate, small creative choices, how texture is shown, how culture is referenced, how reactions are framed, can immediately influence desire and engagement. The ability to combine consumer psychology, data, and storytelling to build genuine connection and drive growth is what motivates me to progress in this field.

In the first 30 days, I would focus on building momentum through high-frequency, test-and-learn content that introduces Dubai Delights Group while quickly identifying what drives views, saves, and shares. My priority would be speed, variety, and data-backed iteration rather than over-polished campaigns.

I would start with sensory, hook-driven videos showcasing the Dubai chocolate itself close-ups of texture, breaking, pouring, and tasting, paired with trending but subtle audio. These formats perform especially well in premium food content and immediately communicate quality without heavy explanation. Alongside this, I would post reaction-style and first-impression videos using student creators, capturing authentic responses to flavour, packaging, and cultural inspiration.

To build consistency, I would test repeatable content pillars such as “rating Dubai flavours,” “what makes this different from regular chocolate,” and short storytelling clips explaining the inspiration behind the product. I would also experiment with trend-adapted formats, where only the structure of a trend is used, not the gimmick, ensuring the content still feels premium and brand-aligned.

Throughout the 30 days, I would closely track watch time, replays, saves, and comment behaviour to identify early signals of high-performing formats. The strongest videos would then be repurposed for Instagram and Facebook, while insights from creator submissions would inform a scalable UGC system moving forward.

I stay updated with social media trends by actively monitoring TikTok from a creator and brand perspective rather than relying on trend summaries. I spend time analysing what is repeatedly appearing on my For You Page, particularly within food, lifestyle, and luxury content, and track how trends evolve over several days, not just when they peak. For a brand like Dubai Delights Group, I pay close attention to flavour storytelling, cultural aesthetics, packaging reveals, and sensory-driven content (texture, sound, reactions), as these consistently perform well in premium chocolate and dessert niches.

Beyond consumption, I break trends down into why they work: the hook, pacing, caption style, and emotional trigger. I also observe how student creators and smaller accounts adapt trends early, which is especially relevant when sourcing UGC through platforms like Home From College. This allows me to identify trends that can be translated authentically into Dubai-inspired chocolate content, rather than forcing viral formats that don’t align with the brand’s identity.