Ava
I’ve created content, managed social media accounts, and edited videos across YouTube and TikTok. I did all this while living all over the world allowing me to gain a global perspective on branding.
About Me
University of Amsterdam
Chatham, NJ, USA
Interests
Interview Questions
My Wellnest Consulting
Social Media Content Manager
How do you define and measure success for a social media account?
I would say the success is in engagement rate. Sounds cliche, but it's much more beneficial to have highly engaged community and lower follower account, than the opposite. This is because this creates a highly valuable audience who is actually dedicated in the content rather than just scrolling past and it blending into a feed of posts.
My Wellnest Consulting
Social Media Content Manager
Can you walk us through a successful social media campaign you've managed in the past?
I have been doing content creation since I was about 12 years old. At the time, I grew my channel to 10k subscribers, just from my childhood bedroom. While it may sound like young luck as I was actually taking it quite seriously. I had taught myself all about SEO, trend research, branding, marketing strategies, etc. Since then, I have decided to turn that childhood success into a future career path. Currently, I am actively posting on TikTok and have amassed a few thousand followers and 700k+ likes.
My Wellnest Consulting
Social Media Content Manager
How do you stay updated on the latest social media trends and incorporate them into content strategies?
I would say in general, I'm very active on social media. I pursue content creation on my own so it is absolutely vital I stay up to date. I think that, to an extent, almost any trend can be applicable to a brand or niche if it is adjusted in a particular way to fit the overall brand voice. with this, it brings these fresh ideas through trending content and ties it back to the consumer--creating a successful overall strategy.