I would use my platform to create a video of me searching for the vanilla whip perfume and body mist in Walmart and then post a second clip of me reviewing it and talking about the notes and the price points.

I stay updated on Instagram and TikTok trends by spending time on the apps and really paying attention to what keeps popping up on my feed. I follow creators and brands I enjoy, notice trending sounds and formats, and pay attention to what people are actually engaging with. I also like to try trends in my own way and see what feels natural and works best for my audience.

What attracts me to influencer and social media marketing is how genuine it can be. I like that it’s built on real people sharing real experiences instead of polished, traditional ads. As someone who has worked with a few brands but wants to gain more experience, it feels exciting to create content that connects with people, builds trust, and grows naturally while learning what actually resonates with an audience.