One example that stands out was a campaign I did with Commodity Fragrances to promote their new scent Juice on TikTok. While I was the influencer creating the content, I collaborated with several cross-functional teams on their side. The brand marketing team shared the overall campaign goals and messages they wanted to communicate. I also worked with their customer service team when I had an issue when one of the samples I received was damaged. Thanks to the successful collaboration, the video was posted on all of the Commodity social accounts and I received a follow up campaign opportunity. Outside of the social media space, I interned at Belk as a planning intern where I managed a cross-functional team of six, responsible for a company wide strategic plan to select a location to convert into an outlet, measuring KPIs and developing marketing plan to increase store foot traffic.

https://www.tiktok.com/@favorite_daughter

I always start with the brand provided creative brief to ensure I am focused on their goals and message they would like portrayed. Next, I will focus on what has worked well for me in the past/any current TikTok trends that could align with the brand. Finally I set a date and time to film that ensures I will have ample time, good lighting, etc.