To engage an audience and get my campus excited to try Barebells, I’d bring the products right to where students spend their time like setting up sampling tables after workouts at the rec center and rowing practice, dining halls, and at club events so people can try a bar between classes or with friends. I’d pair those in‑person moments with fun, authentic social media content on TikTok and Instagram, like short videos or Stories of students trying Barebells after a workout, polls asking which flavor they think is best, and tagged posts that highlight real reactions. By keeping things authentic, social, and engaging, both in real life and online, I’d build buzz and help others discover Barebells in a way that feels natural and exciting.

I think I’d be a great fit as a Barebells Brand Ambassador because I live an active lifestyle and genuinely care about fueling hard workouts. I love to work out and I’m on the rowing team, so having high-protein snacks that actually taste good and help me recover matters to me. I am very picky about protein bars and Barebells is one of the few brands I reach for consistently. I’m excited to share that enthusiasm with others on campus by talking about what works for me, connecting with fellow teammates and students, and creating fun, relatable content. I want to help build a community that’s passionate about fitness, balanced nutrition, and enjoying what you eat, not just eating what’s “supposed” to be good for you.