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I created a UGC style video for Beina roasted edamame. This video featured this product throughout my vacation- showcasing it as a healthy on-the-go snack. Showing the product on the plane, during the road trip, at the beach, and at the airport, I emphasized each of the products packaging. In a voiceover, I highlighted the products' simple ingredients and great macros.

In a UGC video, I organically included Nomadica canned wine. This video walked the viewer through getting ready for a girls night. Setting up a flower arrangement, baking cookies, pouring the wine, and setting up an aesthetic outdoor movie night. During the voiceover I organically included information about the wine: the delicious flavors and cute cans. 

In partnership with the brand, I participated in their Spring Hot, But Broke social media challenge with Tana Mongeau. Here, I showcased just how hot, but broke I am. I did so by collabing videos of myself enjoying concerts, food, nights out, and shopping and included the caption “me with $3.41 in my bank account.” This video spoke to the brand's identity, appealing to its Gen Z audience and fitting perfectly with the challenge.

I did various product reviews on sites like Amazon and Whole Foods for Eliavi protein brownies and Lao Ban dumplings. I purchased the item in a timely manner and left positive, honest reviews on their intended sites.

I was a part of a team that created TikTok videos for Glam Up AI. Using images given to me, I edited and posted before and after of the beauty AI app. I was trusted in running my own TikTok account and posted multiple times daily, ensuring the account was interacting with similar content to lead intended viewers to my page. 

As a young girl and advertising management student, I know the importance of staying up to date with social media trends.

It's essential to participate in trends in a timely manner, social media moves quickly!

It's also important to do things that your audience is watching, but finding a way to stand out. How can you make this different, but speak to your brand identity as well? For this, stepping into your audience's shoes is important.

Watching and interacting with posts is just as important. What you see is what your audience sees.