The best social media platforms for beauty and wellness products are those that combine visual storytelling with authentic engagement. Instagram is ideal for showcasing products through Reels, Stories, and shoppable posts that highlight textures, tutorials, and influencer collaborations, while TikTok drives rapid discovery and trust with short, relatable videos like skincare routines and product hacks. YouTube works well for long-form content such as in-depth tutorials and wellness guides, helping to build credibility and authority, and Pinterest is effective for evergreen inspiration and product discovery through visual search. Together, these platforms allow beauty and wellness brands to balance reach, engagement, and trust, with Instagram and TikTok serving as top priorities for growth.

To highlight both natural materials and comfort, I would focus on creating content that tells a visual and emotional story. Through lifestyle photography and short-form videos, I’d showcase products in warm, inviting settings—like soft sunlight, earthy textures, and cozy spaces—that naturally evoke comfort. Educational posts could emphasize the benefits of natural fibers, pairing eco-friendly qualities with descriptive language that conveys relaxation and ease. Incorporating testimonials or user-generated content would reinforce how Hayati products make people feel grounded and serene, while curated mood boards in earthy tones would strengthen the brand’s aesthetic. Altogether, this approach positions natural materials not only as sustainable but also as inherently comforting, aligning with Hayati’s mission to combine nature and well-being.

I listen for whether it is engaging to its audience and the relatability of the content,