As for my experience, I am very actively involved in campus events and planning them especially for women. I am the President of my sorority, Kappa Kappa Gamma. I plan and am apart of multiple events per months with my college and sorority. Events include, date parties, chapter events and mixers. Therefore, making it easier and enjoyable to market Blo Blow Dry Bar.

I would start by promoting the blow dry promotion through Instagram and TikTok, since those are the platforms most college students use. Post “Get Ready With Me” (GRWM) videos showing a Blo blowout before a big campus event like a football game, formal, or date night. Share Instagram stories highlighting the promotion and tagging Blo’s account. Create a before-and-after reel showing how quick and fun a blowout is. Encourage friends and followers to repost for a discount code or giveaway entry. This helps make the promotion feel relevant to student life and campus events. Also, I would promote the offer in places where students naturally gather, such as: The student union Dining halls or coffee spots The main campus quad I would hand out flyers with a QR code linking to the promotion or booking page. While doing this, I’d talk with students about when they usually get their hair done (formals, game days, sorority events, etc.) to collect useful feedback for Blo.

Yes