I create social media content consistently throughout the week. I typically post multiple times per week across platforms, whether that’s TikToks, Instagram Reels, Stories, or lifestyle photos. Even when I’m not posting, I’m actively brainstorming ideas, saving trends, engaging in comment sections, and staying current with what’s performing well.

Yes, I do have experience in graphic design, especially in a social media and branding context. When I ran my sorority’s social media last year, I created graphics for event promotions, philanthropy campaigns, recruitment, and chapter announcements. I worked to keep everything visually cohesive — aligning colors, fonts, and layouts with our brand while still making the content feel modern and engaging. I’m comfortable using platforms like Canva and other editing tools to design clean, eye-catching graphics optimized for Instagram and TikTok. I understand how to design with purpose — meaning the visuals not only look aesthetic but also clearly communicate the message and drive engagement. While I wouldn’t call myself a professional designer, I’m confident in my ability to create polished, on-brand graphics that perform well in a campus and Gen Z-focused space.

I find TikTok to be the most effective platform for content right now because of its discoverability and how quickly trends move. The algorithm makes it possible for content to reach beyond just your immediate followers, which is huge for brand awareness and growth. It also rewards authenticity — videos that feel real, relatable, and personality-driven tend to perform better than overly polished ads. That makes it the perfect space for beauty, fashion, and lifestyle content because you can educate, entertain, and review products in a way that feels organic. TikTok also allows for strong storytelling in short-form video, whether that’s a GRWM, a “day in my life,” or a quick product review. The comment section culture is another major advantage — it creates conversation, boosts engagement, and helps brands understand what consumers are actually thinking. Overall, TikTok feels the most aligned with Gen Z behavior and campus culture, which makes it incredibly powerful for driving both engagement and purchasing decisions.