There are many considerations. When it comes to apps I find organization and the ease of using the app is very important, especially at first. If the app is confusing, I am unlikely to use it or continue using it. I also think the functionality and uniqueness is really important because those are the factors that will determine whether or not it would be beneficial in my everyday life. Depending on the product colors, logos, pictures and display can have a big effect on one’s subjective feelings about an app. It’s also important to note personal experiences when reviewing a product such as how it makes me feel, what I think about it subjectively and if I am drawn to it.