I measure success by looking at engagement first—likes, comments, shares, and saves—because that shows real connection, not just views. I also track reach, growth over time, and whether the content drives the intended action, like clicks or follows. Most importantly, I pay attention to feedback and patterns to see what resonates and what’s worth repeating.

Content that feels authentic, relatable, and not overly polished resonates most with young audiences. They connect with storytelling that reflects real emotions, identity, humor, or everyday experiences, especially when it feels honest rather than salesy. Short, visually engaging content that invites participation—like trends, humor, or behind-the-scenes moments—tends to perform best.

Content that feels authentic, relatable, and not overly polished resonates most with young audiences. They connect with storytelling that reflects real emotions, identity, humor, or everyday experiences, especially when it feels honest rather than salesy. Short, visually engaging content that invites participation—like trends, humor, or behind-the-scenes moments—tends to perform best.