I think leaning into the post grad angle is gonna be huge here! Gen Z craves connections especially since we're so glued to our phones (guilty lol).

Navigating post grad life, oftentimes alone and in a new city, is scary! This angle would be great because its relatable and real. It's a major painpoint amongst post-grad people and Letterloop helps alleviate that pain!

I have plenty of experience in this field! I've gone viral for multiple apps and agencies, and I actually built out SideShift's entire inner-Circle community for top performing creators and served as their head of strategy for 6 months, managing multiple clients and creators to gain millions of views! For instance, last month I led a campaign for Yik Yak where I was in charge of strategy and 15 creators and my strategy led to 25M views across the creators' account and bumped their app to #5 on the App Store.

In short, I'm incredibly passionate about helping consumer apps and websites go viral and I believe my past work shows that! I'm linking my LinkedIn here too so you can see some past work: https://www.linkedin.com/in/avawillett/

This video I did for Dupe got 171k views! I also have screenshots of other high performing videos

https://www.tiktok.com/t/ZP8Dbnnuw/