To make Saint James Tea a recognizable and loved brand in NYC, I would host vibrant pop-up events in high-traffic spots around the city to offer samples and share the brand’s story. I’d also partner with local wellness and lifestyle influencers to create authentic content that highlights Saint James Tea’s unique flavors and sustainable values.

I’d create lifestyle content showing how effortlessly Saint James pieces fit into my everyday NYC life, tagging both Amazon for convenience and highlighting local store visits to inspire in-person discovery. Through try-on hauls, styling tips, and “where to shop” guides, I’d drive engagement and make both shopping options feel equally accessible and authentic.

To creatively introduce Saint James to my community, I’d host curated pop-up experiences in NYC that blend fashion, culture, and community. Living in the city gives me access to a vibrant, fashion-forward audience—so I’d partner with local boutiques, wellness studios, and content creator groups I’m a part of to co-host these activations and spark word-of-mouth.